Date/Time
Date(s) - 07/18/2014
7:30 am - 10:00 am
Location
Taco Bell Headquarters
Categories
Top CEO Authors Share Their Stories
(An informal strategic connections session follows at 10am)
- Jeff Stibel, Chairman and CEO of Dun & Bradstreet Credibility Corp., CEO Web.com Breakpoint: Why the Web Will Implode
- Chris Brown, CEO of MarketCulture Strategies, author of The Customer Culture Imperative
- Phil Blair, CEO Manpower San Diego, author of Job Won!
- David Rohlander, Chairman of the CEOs Forum, author of The CEO Code
- Greg Short, CEO of EEDAR, author of The Billion-Dollar Paperclip
Session moderated by Henry DeVries, CEO of Indie Books International, author of How to Close a Deal Like Warren Buffett
Why should a smart business leader write a book and speak to shine a spot light on it? Because storytelling reaches the customers & markets that business leaders want to persuade on an emotional level.
By virtue of this unique presentation, attendees will understand how a business leader can raise the visibility and credibility of their company, build a publishing game plan to establish preeminence in their industry, and discover thought leadership strategies to elevate their brand and their business.
Key topics:
- Nine most powerful reasons why CEOs write books
- Three paths to industry thought leadership
- When to co-author, use a storytelling editor, or bring in a ghostwriter
Collaboration with C-suite leaders from across the region (ENP membership)
Reserve a seat by emailing info@enpinstitute.com today
Details and register: www.enpinstitute.com/events
