January 2012 Press Release


“The Valued Leader- Building an Executive Brand of Distinction and Excellence”

ORANGE COUNTY (January, 2012) – The Executive Next Practices Forum (ENP), a unique mastermind like group for C-level business executives to review emerging leadership and business strategy, and Beyond Fifteen Communications, Inc., a progressive public relations and social media agency dedicated to providing accessible, goal-driven communications solutions, will host “The Valued Leader – Building an Executive Brand of Distinction and Excellence,” on Thursday, February 2 at Brandman University in Irvine, Calif. The highly-interactive workshop will run from 4-6:30 p.m., combined with a strategic peer-to-peer networking session following.

Participants will be interactively guided through the session with an executive level “brand-book”, which will help them craft a plan for their positioning and organizational efforts in 2012 and beyond. Presenters at the event include Sandra Sellani, author of “What’s Your BQ?”; Bill Ellermeyer, a top executive transition authority; and a panel consisting of Mark Moses, CEO; Guy Marsala, CEO of EZ Lube; Jeremy Skiver, CEO Skiver Advertising, and other contributing top tier CEO and presidents from local companies.

“Today’s C-suite executives need to evaluate their personal brand from a holistic perspective – from their marketplace reputation, stakeholder communications effectiveness and presence on social media, they must re-examine their strengths and build on them,” says Scott Hamilton, Executive Next Practices Institute CEO/President and Co-founder of ALLIGN. “This session will give Southern California business leaders the opportunity to maximize their value to both their organization and to the marketplace as a whole in 2012”.

Southern California business leaders who attend the executive branding summit can expect to walk away with a more solid assessment of their executive brand and how to leverage individual strengths, improve executive team performance, and contribute greater business value. The workshop will also offer a bonus session covering the effective use of social media, video and personal public relations elements as part of an executive brand.

This special session of the ENP will be accompanied by a networking mixer for C-level participants to build meaningful, peer-to-peer relationships with other local business leaders. All attendees will be pre-qualified, and follow the ENP’s signature non-solicitation environment to promote powerful connections during the event.

“The Valued Leader – Building an Executive Brand of Distinction and Excellence” will be held on Thursday, February 2 from 4 to 8:30 p.m. at Brandman University – 16355 Laguna Canyon Road, Irvine, Calif. Registration prior to January 27 is $65, and increases to $95 thereafter. To register, go to www.regonline.com/valued-leader or www.enpinstitute.com and see events.

About Beyond Fifteen Communications, Inc.: Founded in 2009, Beyond Fifteen Communications, Inc. (B|15) is a progressive, full-service public relations and social media agency dedicated to providing powerful, accessible, goal-driven communications solutions that exceed clients’ expectations and deliver far more than fifteen minutes of fame. Co-founders Lauren Ellermeyer and Leslie Licano, have created a firm combines talent, capability and the reach of a big agency with the personal service and dedication of a boutique. By eliminating the bureaucracy and inefficiency associated with a mega-agency, B|15 remains laser-focused on achieving measurable results. For more information, visit www.beyondfifteen.com.

About the Executive Next Practices Forum: The Executive Next Practices Forum (ENP) is an established group of Southern California Fortune 1000 C-level and top functional leaders (CEO, CFO, CMO, HR, CIO) who meet to discuss innovative business and leadership strategies. Roundtable sessions are held with a strict “no-selling” policy to encourage leaders to interact, engage and think collaboratively, and to ensure maximum relationship-building. The group follows a “next practices” development method which discards the status quo in favor of a more effective and relevant approach to today’s business problems and tomorrow’s solutions. For more information on the ENP, contact Executive Next Practices Institute President, Scott Hamilton, scott.hamilton@enpinstitute.com or call 888.857.9722.